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How Instagram got its mojo back
  + stars: | 2024-03-19 | by ( Katie Notopoulos | ) www.businessinsider.com   time to read: +8 min
AdvertisementSensor Tower shows that Instagram downloads were up 20% in 2023 compared to 2022, in contrast to TikTok's 4% year-over-year growth. Instagram beat TikTok not only in growth, but sheer volume of app downloads in 2023: Instagram had 767 million while TikTok had 733 million. One reason is Threads, the newly launched Twitter competitor, which requires an Instagram account and may have prompted some people who were curious about Threads to re-download Instagram. AdvertisementTikTok is getting oldAt the same time, TikTok, once the main existential crisis for Instagram (well, probably still is), is faltering. In 2014, that same age group (which we are trying not to refer to as middle-aged) accounted for only about 20% of Instagram users.
Persons: Instagram, TikTok, , I've, aren't, Kim Kardashian, Kylie Jenner, Adam Mosseri, Instagram hasn't, Ryan Broderick, Pew, You'd, let's, ByteDance, I'm Organizations: Service, The New York Times, Meta, The, Schools, Boston Globe Locations: Europe, Valencia, Massachusetts
An AI-generated image showing the Pope in a luxurious puffer coat went viral over the weekend. "I just thought it was funny to see the Pope in a funny jacket," he told the outlet. And while he hadn't considered the impact of AI images before, added: "It's definitely going to get serious if they don't start implementing laws to regulate it." He added that he had "no ill will" and "just thought it was funny to see the Pope in a funny jacket." "I figured I was going to get backlash," he told BuzzFeed.
Ryan Broderick noticed engagement on his tweets sharply dropped in recent months. There were a few things Broderick noticed about tweets on the For You page. Broderick also saw that Twitter's algorithm was prioritizing "already-viral" content, which he suspects might be the reason why everyone was seeing the same tweets. This Insider reporter saw Broderick's tweets about Marvel and his theory about Twitter's algorithm on the For You tab before following or interviewing Broderick. Broderick encourages the idea of other people using his method to try to game Twitter's algorithm and further highlight the problem.
Emerging technology like ChatGPT is usually called overhyped until it becomes essential. ChatGPT lets users ask its bot questions or give it prompts using GPT-3, an impressive piece of natural-language-processing AI tech. ChatGPT and the Gartner Hype CycleIn layman's terms, ChatGPT is a chatbot using GPT-3, a state-of-the-art AI model that uses a massive amount of data to generate humanlike text. It's all very exciting and new, which is where the Gartner Hype Cycle, from the tech-research and consulting firm Gartner, comes in handy. To be sure, the rise of generative AI and more forms of ChatGPT aren't assured.
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